Clarksville, Ark.-The University of the Ozarks athletic department will unveil its new visual identity Friday, April 15 at 6:00 p.m. in the Robson Library as part of alumni weekend.
    
According to Athletic Director Jimmy Clark, the new athletic identity is the result of a year-long process that included extensive research on the distinctive attributes of Ozarks and feedback from students, faculty, staff and alumni. Jump Company, an advertising agency in St. Louis, developed the identity.

"This is an exciting time for the athletic department and the university," said Clark. "The logo will be a first-class contemporary look for our department. This strengthens our athletic brand and will factor everything in from marketing to recruiting."

The new identity is adaptable across all athletic environmental branding mediums, from digital and broadcast, to court and stadium signage, and uniform and apparel.

Officials will also unveil a new university logo designed by Jump Company.